Reliable articles on Marketing including lead generation & customer retention.
Is the data in Google Analytics misleading you?
More than 50 million businesses make use of Google Analytics, which clearly indicates most business leaders make use of the data in the tool to review their campaigns. If your data is not accurate, it would have an impact on your decision-making.
3 Important Tips for effective Email Marketing
A lot of companies undermine the value of Email Marketing because they tend to think of Email Marketing as a medium that blasts emails. Email Marketing is still one of the most powerful digital marketing mediums and accounts for lesser cost per acquisitions than...
6 Sales and Marketing Tips & Ideas to grow your Business
To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. A well-crafted combination of sales and marketing is necessary for successful business growth.
A/B Testing vs Multivariate Testing
A/B testing and Multivariate Testing (MVT) are the two most common website testing methods in terms of conversion rate. Even though A/B testing is preferred in many cases as it gives faster results, MVT can add more value in some cases. To choose between them, it is important to ...
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