A CRM is an agent’s bestfriend as much as girls have diamonds for theirs. And the numbers prove this fact quite well: A 29% increase in a company’s sales revenue is made possible by the implementation of a CRM; agents are fully mobilized and organizations will experience a 26.4% increase in agent activity due to the inclusion of social media and mobile network channels; and lastly, 65% is the total average of agents who have been consistently reaching their quota upon the adoption of a CRM. Besides knowing how to choose the right CRM for you, it also is important to note the benefits it can contribute to your company. Here is a rundown of ten of the best things a CRM can do for you:
1. Improving Your Customer Service
The possibility of having “improving your customer service” in every single number of this list is not at all remote. It is just the core benefit that every sales CRM imparts to organizations, and needless to say, the best one too. We hear how these pieces of technology positively affect businesses all too often, but how does it really do just that and so what if it does? In the customer-centric sales industry where the “customer is always right,” agents put a premium on making sure that each transaction gets the job done. Whether it is an order being placed or an issue being resolved, every interaction made with a client should be time well-spent for the client as much as it is for the agent. A company equipped with assistive tools such as a CRM assures their customers quality customer service by requiring minimal idle time for each transaction.
2. Automation Of Daily Sales Operations
Every client has their reason why they need a certain product, as well having the same number of reasons why they don’t. Unfortunately, most of the time, it’s the latter that outweighs the former in the decision making process. And the challenge of getting a “Yes” from the client is what every agent works to overcome every day. But let’s not forget that we are just looking at the tip of the iceberg here, and that a couple more tasks battle with it for an agent’s attention. So where does a CRM come in? One comes in to save an agent from those times they wish they could clone themselves into a battalion to accommodate every single client. Thanks to the wonders of modern technology, the automation of miniscule tasks such as: sending of forms to fill out, sending reports to managers, and the addressing of legal issues; are easily dealt with to allow agents to focus on getting that “Yes.”
3. Better Data For Improved Reporting
Being human means agents are not immune from mistakes, especially with the number of tasks they need to get done within a day. Being a warehouse of almost every bit of company and customer information, CRMs easily automatically whip out machine-generated numbers and files that are essential in giving managers an overview of daily, weekly, monthly, and even annual performances of agents in their interactions with clients. Because of this capability, sales CRM systems make certain sales tasks, like the processing of data, free from human error to ensure that each report sent to the manager will most certainly be valid points of references for sales and marketing strategies.
4. Higher Revenues From Customers
Having a big customer volume doesn’t necessarily translate to big financial revenues, yes. But it is most certainly a catalyst for it, and CRMs are very much attuned to providing your organization with high numbers in that department. CRMs ensure that businesses enjoy high customer revenue statistics through the optimization of strategic marketing campaigns in various customer channels. These helpful tools are smart pieces of technology in that they tap into uncharted demographics in perpetuating product promotions too.
5. Improving Communications Within The Organization
As much as the main focus of communications is the relationship between agent and client, it also is important to note that interaction between the disparate parties of an organization is as important too. A Sales CRM tool is key to ensuring this business aspect by making sure that the channels between departments are open to each other. Having this fluidity in the flow of information also allows agents to improve their responses by collaborating with agents from teams like Marketing, Accounting, or IT; in the process making sure that each client’s query is answered with the appropriate solutions.
6. Optimize Cross-Selling Abilities
Cross-selling is one way to make your customers feel that you value the client-agent relationship they have formed with you. Being equipped with the necessary client details through CRMs will give agents the sufficient data they need to make sure that a client’s issue is solved. The practice of cross-selling, a process by which an agent offers products that will hopefully supplement the client’s needs, has been a key factor in the effectiveness of CRMs, and needless to say, the effectiveness of agents as well.
7. Ensure Your Agents’ Satisfaction
Keeping the customers happy is important, but so is maintaining your agents’ satisfaction. As the sales CRM software provides a comprehensive warehouse of vital company and client data, this allows agents to be fully involved in the process. An agent who understand what he or she is doing, and how to course through every situation will never work a day in his or life. Having a full grasp of how things work just makes working seem like a walk in the park, thus, ensuring that each agent has a smile on their faces.
8. Cost-efficient Solution
Upon the installment of a CRM, the hardest part is gaining the pace in which the software runs on. Agents will always have to keep up with CRMs and not the other way around. But this little sacrifice will soon be worth going through once the effects of your CRM starts manifesting themselves. The CRM takes the place of positions like client-service reps by making sure that it aids sales agents in performing tasks that a human employee would do.
9. Streamlines Marketing And Sales Functions
In terms of marketing, CRM for sales create fortified communication channels like websites for example. This cloud-based channel helps businesses reach a broader audience, and even tap into those markets they never thought about pursuing. In the case of sales, CRMs aid in the fast progression of closing deals by decreasing turnaround time. Also, CRMs promote the unification of both sales and marketing teams to ensure that everyone is working towards the same goals.
10. Provides Additional Administrative Support
Banal tasks may make the experienced agent grow irritant. After all, what is x number of years for them to still be responsible for administrative functions. This is where CRMs come in, these tools make sure that each agent is kept focus on major tasks such as closing deals, rather than sending emails, reports, or surveys on customer satisfaction.
*Patrick Hogan is the CEO & Co-Founder of Tenfold. He originally posted this article at TenFold. Our collaboration with TenFold brings more high quality articles your way.
2nd Floor, 146, Raja Street,
Arapalayam, Madurai, India
1st & 2nd Floor, IBIS Hotel,
26/11 Hosur Road, Bangalore
Copyright © 2016 - VizConn