Marketing has changed drastically over the last few years taking a huge shift from being marketer-centric to buyer-centric. Marketers are moving away from traditional ways where they had to interrupt people to market their services. In recent times, the buyer has the power to go through reviews, ratings and choose what is best for them.
So the best way to market is ...View More
Wordpress is a wonderful CMS (Content Management System) that attracts most bloggers and web masters to use it to create websites because of it’s friendly user interface and the huge number of plugins & templates available. On average, 30,000 new websites are hacked every day. WordPress sites can be an easy target for attacks because of plugin vulnerabilities, weak passwords and so many other reasons.
Is it not safe to use Wordpress ....View More
The ultimate aim of any marketing campaign is to generate leads that will eventually turn out to be customers. By using some of the tested ideas mentioned below, you can improve the success of your B2B marketing campaigns.
1. Offer Demos - According to surveys, more than 50% of decision makers...View More
When Manchester City announced the signing of Pep Guardiola this week as their manager, the unusually high traffic to the club's website made it crash. Ouch! That must hurt the technical team of such a big club. However, they had a damage control strategy that helped them overcome the crash with limited damage.
There is no way you can totally ensure that your website...View More
A/B testing and Multivariate Testing (MVT) are the two most common website testing methods in terms of conversion rate. Even though A/B testing is preferred in many cases as it gives faster results, MVT can add more value in some cases. To choose between them, it is important to know about them and their advantages.View More
The internet giant that is older than Google would cut about 15 percent of its workforce and consider "strategic alternatives" for its core Internet business - a phrase that seems to suggest that the board is willing to sell part of, or all of Yahoo's struggling business. The price tag of Yahoo will depend on what's being sold - the core business of Yahoo or its cash holdings or its stakes ...View More
You’ve spent a lot of time and energy building your business. Having a website seems the next logical step. Properly done, an ecommerce site can do just that. Done incorrectly, it will turn into a waste of time. On the internet, you are competing globally for customers. The point is to attract and retain them. Here are five things that will frustrate purchasers and immediately turn them away.View More
Microsoft Corp has agreed to buy LinkedIn Corp for a whooping US$26.6 billion i.e. US$ 196 per share. LinkedIn is undoubtedly the largest professional network in the World today with 433 million registered users but the company's share value that peaked to US$270 in 2015, has been trading around US$120 to 130 per share in recent times. Despite LinkedIn's popularity, it's business has been steadily unprofitable but on the contrary, it's sales have improved over the last year.View More
A lot of companies undermine the value of Email Marketing because they tend to think of Email Marketing as a medium that blasts emails. Email Marketing is still one of the most powerful digital marketing mediums and accounts for lesser cost per acquisitions than most other channels, including social media, direct mail, paid search and display networks.View More
To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections ...View More
A CRM is an agent’s bestfriend as much as girls have diamonds for theirs. And the numbers prove this fact quite well: A 29% increase in a company’s sales revenue is made possible by the implementation of a CRM; agents are fully mobilized and organizations will experience a 26.4% increase in agent activity ...View More
More than 50 million businesses make use of Google Analytics, which clearly indicates most business leaders make use of the data in the tool to review their campaigns. If your data is not accurate, it would have an impact on your decision-making. Here are some common causes for misunderstanding the data or incorrect data in your performance reports ...View More
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